HARSH BUT TRUE
Your Customers Think Their Software Stinks
Most end users don’t believe technology makes their jobs easier. Whether it’s internally built apps or expensive vendor systems like CRM, ERP, EHR, or ATS, the pattern is the same: leadership prioritizes cost and reporting, while users feel powerless to demand change.
But software should empower people, not frustrate them. Should your employees accept tools that slow them down?
Product Management
Whether managing products for internal use only, or as the primary revenue stream for the company, a good product manager spends most of their time on the following tasks.
- Understanding and representing the user.
- Defining a vison for the product.
- Aligning, promoting, and sharing the vision with the company and users.
- Monitoring the market and competition.
- Prioritizing product capabilities and features.
Product managers must balance the needs of users, business leaders, and technical teams — and make tough trade-offs. Jeff has filled this role across multiple industries, ensuring the vision, priorities, and execution stay aligned.
Every Company Is Different
Cover All Your Bases
Whether acting as a Product Executive or Chief Product Owner, Jeff ensures strategy and execution stay in sync. He brings the perspective to think ahead — and the discipline to deliver today
- Focused on the End-User Experience
- Forward Thinking and Pragmatic
- Influential with both IT and Business
- Skilled at Guiding Leaders at Every Level
FAQ: You ask, Jeff answers
Jeff has always believed technology should make work and life easier — freeing people to spend more time on the interactions that matter by automating routine tasks.
Though most of his career has been in IT, Jeff has consistently stepped in to strengthen underdeveloped Product functions as both a leader and consultant.
In his view, Product should stand independent of IT and business units, so it can make the best decisions for the organization as a whole.
Multiple systems for one task.
No flexibility in data capture.
Built for reporting, not usability.
Map the user’s process before building.
Storyboard interactions so everyone can see and approve.
Minimize clicks and screens per task.
Insurance quoting – cut cycle time from 22.5 minutes to 7 minutes for identical data entry, winning more business.
COVID testing – replaced CRM training bottleneck with a simple Power App, reducing errors, costs, and training time while scaling nationwide.
Product Management: Defines vision, roadmap, priorities, and cross-functional delivery.
Marketing: Drives market research, campaigns, promotions, and customer engagement.
From Vision to Delivery
Great products aren’t defined by features alone — they’re defined by how well they serve the people who use them. Jeff ensures your software investments don’t just meet business goals, but actually make work easier, faster, and more rewarding for end users.